Your boss just popped her head over your cubicle and has said: "We need to know what our customers think about our changes. And this time, we aren't going to send out a paper-based survey -- I want it done online!"

Desiginng a questionnaire is all about setting up questions to get the answers you need to do your analysis. In our experience, the simplier your survey the better. The longer and more complex your survey, the less likely you'll have a full set of response from each person. I remember once receiving a survey that took 20 minutes to complete -- I didn't get that far into it before the phone rang, and I was off to other things.

So, before you start building your survey, I recommend you do some initial planning. The following are some tips to guide you on your way...

What is the Typical Response Rate for a Survey?

Response rates vary widely depending on a number of factors. For online surveys in which there is no prior relationship with recipients, response rates can be as high as 20% to 30%.

Write Survey Invitations to Increase Response Rates

A compelling survey invitation will increase the number of recipients who open your email, and increase the number who click on the survey link to complete it. Using Hosted in Canada Survey's email system you can customize survey invitations a number of ways to increase response rates. In this article, we provide recommendations on how you can leverage these customization features.

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