You can embed a survey URL in a web page. This is easy to do if you have a CMS that supports modal popups. Most CMS platforms like WordPress, Drupal, and Joomla will allow you easily create a modal popup using a plugin. Check your extension library or ask your webmaster for more details on how to do this on your web site.
Alternatively, you can also use an IFRAME to embed your survey -- see the above link for an example.